Audit report

SEO Audit Report: acme-store.com

Generated just now · 142 pages crawled

72
SEO Score
Issues
23
Passed
148
Opps.
37

AI Summary

Your site has solid technical foundations and great mobile UX, but is held back by slow Core Web Vitals, missing H1s on revenue pages, and a weak backlink profile. Your competitors win on schema coverage and have a meaningful content gap in informational long-tail queries. Focus on the top 5 fixes below to unlock an estimated +32 score points within 30 days.

Categories

Technical SEO78/100
On-Page SEO64/100
Performance52/100
Mobile Optimization88/100
Metadata71/100
Backlinks46/100
Keywords60/100
Local SEO74/100
Content Quality68/100

AI Recommendations

High

Missing H1 on 6 key pages

+8 impact Easy

Fix: Add a unique, keyword-rich H1 to /pricing, /features, and 4 product pages.

High

Largest Contentful Paint > 4s

+11 impact Medium

Fix: Defer non-critical JS, preload hero image, enable image CDN with AVIF/WebP.

Medium

Thin content on 12 blog posts

+6 impact Medium

Fix: Expand each post to 1,200+ words with original research and internal links.

Medium

Missing schema: Product & FAQ

+5 impact Easy

Fix: Add JSON-LD Product and FAQPage schema across templates.

Low

9 broken internal links

+2 impact Easy

Fix: Redirect or fix listed URLs; rebuild sitemap.xml.

Medium

Weak internal linking on category pages

+4 impact Medium

Fix: Add 5–8 contextual links per category page to top revenue posts.

Keyword Opportunities

KeywordVolumeDifficultyIntent
best running shoes for flat feet27K
38
Commercial
marathon training plan beginner12K
24
Informational
trail running gear list8.1K
19
Informational
carbon plate running shoes33K
52
Commercial
running shoes near me60K
41
Local

Competitor Insights

competitor-a.com
DR 72

12 high-intent posts you don't cover

competitor-b.com
DR 65

Has 340 referring domains you lack

competitor-c.com
DR 58

Better LCP (1.9s) and schema coverage

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